When James pitches for a ghostwriting gig, he needs to quickly present himself as a capable professional to clients for projects often worth $80k or more. Pat faces much the same situation when she meets with prospective clients: they have to believe that she offers professional services that will get them closer to their writing and publishing goals.
While they represent two different roles in the publishing world, each shares the same challenge: relate to a potential client in a way that authentically represents them as the experienced professionals they are. This is not easy.
But for both, it comes down to one simple rule: be generous.
Be generous in your time, knowledge, experience, and with the truth.
It isn’t a hard pitch, it’s a soft pitch.
Questions for Listeners:
What three pitching strategies do you use?
What is the basis of how you communicate with potential clients?
Buy us a Coffee and Win a Book
Here in the GU Clubhouse, we’ve gleaned and gathered incredible wisdom from our creative guests, whom we fondly call the Gifted Achievers. We’re putting this wisdom into a series of handy guides so listeners can study how to make a good living doing what you love. Click the coffee cup below and you’re on the list! The first 20 coffee angels will get a free guide!
