James overcomes his disappointment in Pat’s despoilment of the GU Clubhouse in order to launch an investigation into marketing to & by creatives. We discuss the point of marketing, bring up examples of people whose marketing “works,” and arrive at the four key determinants of our own interest in working with someone: credibility, competence, vulnerability, and genuineness (or authenticity). If your marketing isn’t landing, your funnel is busted, or you’re struggling to figure out who to work with, this segment is for you!
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What’s your biggest turnoff in marketing?
If someone says they will make you a billionaire, do you believe them?
When you’re being marketed to, what do you find are the keys to making you want to work with / buy from somebody.
Segment Links:
James Buchanan on Harvesting Better Ideas (his process for ghostwriting)—Creative Mornings. Full of great wisdom and practical steps! https://creativemornings.com/talks/james-buchanan/1
The Rise of Fake Gurus—wonderfully dramatic!
Artist Kath Montstream—website https://www.kmmstudio.com/
Trainer and Legit Guru Sean Casey:
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