In our experience, professional creatives are tough, resourceful, and interested in their own survival. So think of branding not as a way to show you belong to a herd, but a way to let your potential avid fans know who you are, what you care about, and what you make.
Have a listen to the immortal wisdom of Jane Friedman and Andrea Guevara, as (potentially mis)interpreted by Pat. To listen to this episode, just click on the image above.
And, if you’ve ever tried branding or know someone who has, or if you’d like to get in a verbal tussle about whether it’s worth doing, leave us a comment!
If your dog had a brand, what would it be?
Who do you think you are? (Really.) And does it match who others think you are?
Does anyone really know anyone else, ever?
Tell us your darkest thoughts about branding for creatives.
p.s. Here’s a link to the video by Jane Friedman and Andrea Guevara:
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